For centuries, people have been tearing their hair out trying to find a better way to untangle it. But whether they brushed, picked, or combed it, they continued to snag and break their hair, making children cry and adults cry and curse. Then we invented the miraculous Wet Brush. With its unique IntelliFlex™ bristles, the Wet Brush runs effortlessly through hair, detangling without pulling or tugging. There’s no pain, no tears–whether the hair is wet from the shower or dry; curly or straight; thick or fine. Finally, the tears (and curses) stopped.
All Goldwell products are developed according to the professional standards of hairdressers. Sound experience and knowledge about hair cosmetic products and their effect on hair and scalp enables them to offer completely individual shampoos and special treatments as well as styling products for all individuals.